The Greenwich Podcast is produced by Blackheath based producers Testbed Productions, better known for their work on BBC Radio 4 series like Fry’s English Delight with Stephen Fry. Testbed also makes over a hundred podcasts a year for Which? the Consumer Association Magazine.
“It’s the technology that has meant we can make programming to BBC standards for local consumption,” explains Testbed Director Nick Baker. “Basically a podcast is a radio programme on the internet – and anyone with an internet connection and a computer can listen. You don’t need an ipod. For producers it means we can make a podcast about anything. No need to queue up for radio airtime any more.” He stresses that as far as possible the podcast will be sponsored by locals and made by local producers. “That’s why I’m thrilled to have Jools Holland and the R and B Orchestra as a launch sponsor. Jools is a great Greenwich success story.”
How does the podcast fit in with other local press and websites? “We see it as a compliment to the existing local media and a celebration of Greenwich,” says Producer James Crawford. “Anyone who listens to Radio 4 knows that listening rather than reading is a unique and very personal experience.”